Growth Marketing & Business Development Executive – Fresher

We are looking for a highly motivated and confident fresher to join our team as a B2B Growth Marketing & Business Development Executive.

The role combines B2B Lead Generation, Marketing Analysis, Business Development, Growth Marketing, Competitor Analysis, Client Presentations, and Product Demonstrations.

This position is ideal for someone who has excellent communication skills, strong business understanding, analytical thinking, and the confidence to interact with potential customers and decision-makers.

The candidate should be curious about businesses, markets, competitors, and customers — and should be willing to take ownership of generating and developing new business opportunities.

Key Responsibilities

1. B2B Lead Generation

1. Identify and research potential B2B customers and target companies.
2. Identify key decision-makers and relevant business contacts.
3. Build and maintain qualified B2B prospect databases.
4. Generate leads through LinkedIn, email, online research, industry platforms, and other channels.
5. Conduct prospect outreach and initiate business conversations.
6. Qualify leads and identify genuine business opportunities.
7. Maintain regular follow-ups with prospects.

2. Business Development

1. Identify new business opportunities across relevant industries and market segments.
2. Understand customer requirements and identify potential solutions.
3. Communicate with prospects and build strong professional relationships.
4. Coordinate with internal teams to move qualified leads towards opportunities.
5. Participate in meetings, discussions, and business-development activities.
6. Maintain accurate records of prospects, opportunities, and follow-ups.

3. Growth Marketing

1. Assist in developing and executing B2B growth-marketing strategies.
2. Research different customer acquisition channels.
3. Identify new ways to generate qualified leads and business opportunities.
4. Develop and test different outreach strategies and messaging.
5. Track campaign performance and recommend improvements.
6. Support content and LinkedIn marketing activities focused on B2B audiences.

4. Marketing Analysis

1. Analyze lead-generation and marketing performance.
2. Track metrics such as leads generated, response rates, conversion rates, and campaign performance.
3. Prepare reports and dashboards using Excel / Google Sheets.
4. Identify trends and patterns from marketing and business-development data.
5. Provide actionable insights to improve lead generation and conversion.

5. Competitor Analysis

1. Conduct detailed research on competitors and their offerings.
2. Analyze competitor products, pricing, positioning, features, marketing strategies, and target customers.
3. Track competitor activities and market developments.
4. Prepare competitor comparison reports.
5. Identify gaps and opportunities in the market.
6. Provide insights that can support sales and marketing strategies.

6. Product Demo & Presentation

1. Conduct professional product presentations and demonstrations for prospective customers.
2. Understand the product thoroughly and communicate its value clearly.
3. Prepare presentations, proposals, and supporting sales material.
4. Present solutions to prospects over online meetings and in-person meetings.
5. Understand customer requirements and tailor presentations accordingly.
6. Handle basic questions from prospects and coordinate with the technical team when required.

7. Market Research

1. Research industries, companies, customer segments, and emerging market opportunities.
2. Identify potential industries and customer profiles for business expansion.
3. Monitor market trends and changes in customer requirements.
4. Convert research findings into actionable business opportunities.